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Linked Patient Learning
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Transforming healthcare through innovative patient engagement strategies, powered by pharmaceutical expertise and partnerships with cutting-edge AI solutions.
Meet the visionaries driving innovation in patient engagement and healthcare transformation
Founder & CEO
22+ Years in Pharma
My passion is focused on building integrative ecosystems that meet patients where they are and empower them with the right tools to take control of their health. I bring deep expertise in both U.S. and global commercial strategy to help organizations make meaningful changes and activate more patients.
I strive to continue to learn and grow as a leader who serves patients and empowers teams to do the same. As the daughter of an ER nurse for a leading health system, I grew up listening to the highs and lows of patient care.
"My superpowers are collaborating with others to drive simple but meaningful impact on patients' lives."
Strategic Medical Advisor & Clinician
Board-Certified Family Medicine
Board-certified Family Medicine physician with a Doctor of Osteopathic Medicine from Lake Erie College of Osteopathic Medicine and residency training at Mount Sinai Hospital.
Currently serves at Veterans Affairs Health Center with expertise in telehealth and AI-driven EHR integration, bringing real-world clinical experience to our patient engagement strategies.
"Bridging the gap between clinical practice and innovative patient care solutions."
Comprehensive capabilities that drive meaningful patient outcomes
25+ Products Launched
Over 22 years in pharma spanning commercial, sales and data analytics across multiple therapeutic areas, from primary care to rare diseases.
200,000+ Patients Engaged
Proven strategies for building patient activation programs that address health inequities and empower communities.
Meaningful Impact
Execute multiple community programming initiatives to build supportive communities and provide culturally appropriate resources.
Cutting-Edge Platforms
Focus on integrating the right AI tools and platforms that complement patients' and caregivers' end-to-end activation journey.
Milestones that define our impact in healthcare transformation
Developed comprehensive patient activation strategies spanning from population health archetypes to rare disease-specific approaches.
Successfully activated over 200,000 patients across rare diseases in the US through innovative community engagement programs.
Pioneered breakthrough strategies to expand markets, deliver measurable growth, and build trusted brand relationships.
Led rapid response initiatives to maintain patient trust and created transportation programs ensuring continued provider access.
The 90/10 Framework is our proprietary strategic approach that identifies how 90% of patient engagement budgets are often spent on the initial 10% of the patient journey (activation), while the remaining 90% of the journey (sustained support) is underserved. We help organizations bridge this gap.
We specialize in building integrative ecosystems that meet rare disease patients where they are. Our strategies focus on diagnostic acceleration, sustained community support, and personalized interventions that address the unique challenges of rare disease management.
Our team is led by Liza Prettypaul-Lodhia, a 22-year pharma veteran, and Dr. Cindy Prettypaul, a board-certified family medicine physician. We combine deep commercial strategy expertise with real-world clinical experience to drive meaningful patient outcomes.
You can start by taking our free 3-minute Patient Engagement Infrastructure Assessment available on our website. This tool provides a diagnostic overview of your current infrastructure and identifies key visibility gaps.
Partner with us to create meaningful change in patient engagement, life sciences innovation, and healthcare transformation.