About Us

Transforming healthcare through innovative patient engagement strategies, powered by pharmaceutical expertise and partnerships with cutting-edge AI solutions.

Our Team

Meet the visionaries driving innovation in patient engagement and healthcare transformation

Liza Prettypaul-Lodhia

Founder & CEO

22+ Years in Pharma

Patient ActivationU.S. & Global Commercial StrategyCommunity EngagementAI Platforms

My passion is focused on building integrative ecosystems that meet patients where they are and empower them with the right tools to take control of their health. I bring deep expertise in both U.S. and global commercial strategy to help organizations make meaningful changes and activate more patients.

I strive to continue to learn and grow as a leader who serves patients and empowers teams to do the same. As the daughter of an ER nurse for a leading health system, I grew up listening to the highs and lows of patient care.

"My superpowers are collaborating with others to drive simple but meaningful impact on patients' lives."

Key Achievements

  • Led commercial success for 25+ products
  • Activated 200,000+ patients across rare diseases
  • Pioneered innovative market expansion strategies across U.S. and global markets

Dr. Cindy Prettypaul, DO

Strategic Medical Advisor & Clinician

Board-Certified Family Medicine

Women's HealthLGBTQ+ CareChronic DiseasesObesity Medicine

Board-certified Family Medicine physician with a Doctor of Osteopathic Medicine from Lake Erie College of Osteopathic Medicine and residency training at Mount Sinai Hospital.

Currently serves at Veterans Affairs Health Center with expertise in telehealth and AI-driven EHR integration, bringing real-world clinical experience to our patient engagement strategies.

"Bridging the gap between clinical practice and innovative patient care solutions."

Key Achievements

  • Developed reproductive health protocols
  • Implemented PrEP programs
  • Advanced obesity management initiatives

Our Expertise

Comprehensive capabilities that drive meaningful patient outcomes

Commercial Success

25+ Products Launched

Over 22 years in pharma spanning commercial, sales and data analytics across multiple therapeutic areas, from primary care to rare diseases.

Patient Activation

200,000+ Patients Engaged

Proven strategies for building patient activation programs that address health inequities and empower communities.

Community Engagement

Meaningful Impact

Execute multiple community programming initiatives to build supportive communities and provide culturally appropriate resources.

AI Integration

Cutting-Edge Platforms

Focus on integrating the right AI tools and platforms that complement patients' and caregivers' end-to-end activation journey.

Recent Achievements

Milestones that define our impact in healthcare transformation

Ready to Transform Healthcare?

Partner with us to create meaningful change in patient engagement, life sciences innovation, and healthcare transformation.