Insights by Linked Patient Learning
Expert insights on healthcare innovation, patient engagement, and rare disease patient activation.
Your Patient Support Metrics Are Hiding Coverage Churn. Here's What to Measure Instead.
Published: April 8, 2026 | Category: Life Science | Author: Linked Patient Learning
Patient support dashboards typically track operational metrics: enrollment rates, PA turnaround times, call resolution, touchpoint completion. These measure vendor performance in the 10% (activation moments) but miss what's happening in the 90% (patients' daily lives).
When coverage churn causes discontinuation, it appears in your data as "non-adherence" or "patient choice"—not as the coverage disruption it actually is. With the One Big Beautiful Bill Act driving repeated Medicaid redeterminations and 10 million people losing coverage by 2034, this metrics blindspot becomes critical.
This article introduces 3 core metrics that patient support teams should track instead: Coverage Gap Detection Time, Discontinuation Root Cause Attribution, and Coverage Disruption Rate. These metrics reveal why patients discontinue—not just that they did—enabling you to explain declining persistence to your board and build infrastructure that maintains therapeutic continuity through coverage volatility.
Read full article: Your Patient Support Metrics Are Hiding Coverage Churn. Here's What to Measure Instead.The One Big Beautiful Bill Just Made Your 90% Problem Worse
Published: March 30, 2026 | Category: Uncategorized | Author: Linked Patient Learning
The One Big Beautiful Bill Act creates coverage churn pharma infrastructure can't handle. Learn how the 90/10 Framework helps maintain therapeutic continuity.
Read full article: The One Big Beautiful Bill Just Made Your 90% Problem WorseThe Hub Paradox: Why Patient Access Is Breaking the Same Way SaaS Just Did—And What It Means for Your Investment Strategy
Published: March 22, 2026 | Category: Uncategorized | Author: Liza Prettypaul-Lodhia
When autonomous AI can support thousands of patients in the 90%, but you're still paying per enrollment in the 10%, your business model is
Read full article: The Hub Paradox: Why Patient Access Is Breaking the Same Way SaaS Just Did—And What It Means for Your Investment StrategyYou're Optimizing for the Wrong 10% of the Patient Journey
Published: March 22, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Your drug works. Your clinical data is perfect. Your patients are still failing. Here’s why: You’re solving for the wrong 10% of their journey. The 10...
Read full article: You're Optimizing for the Wrong 10% of the Patient JourneyActivation is what the patient has. Engagement is what you do together.
Published: February 2, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Most patient support programs confuse the two. Your market access teams are starting to notice.Your adherence metrics look good at 30 days. Your patie
Read full article: Activation is what the patient has. Engagement is what you do together.You're Optimizing for the Wrong 10% of the Patient Journey
Published: January 26, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Your drug works.Your clinical data is perfect.Your patients are still failing.Here's why:You're solving for the wrong 10% of their journey.The 10% You
Read full article: You're Optimizing for the Wrong 10% of the Patient JourneyBeyond the Transaction: How DTPs Opened the Door to Pharma's Next Patient Engagement Frontier
Published: January 19, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
What if the billion-dollar direct-to-patient platforms pharma just built are already solving yesterday's problem?LillyDirect, PfizerForAll, and NovoCa
Read full article: Beyond the Transaction: How DTPs Opened the Door to Pharma's Next Patient Engagement FrontierWe're Using 2026 Patient Engagement Tools Inside 2015 Organizational Structures
Published: January 14, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
A new Workday study exposed a costly problem: employees are using cutting-edge AI tools while stuck in job structures designed a decade ago. Less than
Read full article: We're Using 2026 Patient Engagement Tools Inside 2015 Organizational StructuresThe $414,000 Question: Can Patient Engagement Transform Healthcare's Role in the American Dream?
Published: January 7, 2026 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
As we begin 2026, Americans are grappling with a sobering reality: achieving the traditional American Dream now costs over $5 million over a lifetime,
Read full article: The $414,000 Question: Can Patient Engagement Transform Healthcare's Role in the American Dream?Why Your AI Patient Engagement Strategy Is Processing 30% of What Matters
Published: December 4, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
At 2 AM, it’s not the technology roadmap keeping you awake. It’s the numbers. Treatment uptake remains stubbornly low. Patients who should engage, don
Read full article: Why Your AI Patient Engagement Strategy Is Processing 30% of What MattersThe Starbucks Lesson: Why Digital Convenience, Not Physical ‘Experience,’ Is the New Driver of Pharma Patient Engagement
Published: November 18, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
In the world of biopharma, we often hear the term “high-touch” used as the gold standard for patient support. We pour resources into patient ambassado
Read full article: The Starbucks Lesson: Why Digital Convenience, Not Physical ‘Experience,’ Is the New Driver of Pharma Patient EngagementPart 2: Why do 40% of Rare Disease Launches Fail and What Can We Do Differently?
Published: November 18, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
This is Part 2 of our series on preventing launch failures. Read Part 1 to understand why traditional patient support programs fail and the hidden cos
Read full article: Part 2: Why do 40% of Rare Disease Launches Fail and What Can We Do Differently?Your Mom Isn't Taking Her Pills (And It's Costing Someone $300 Billion)
Published: November 6, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Whether you're struggling to take your meds, building patient programs for your pharma company, or just trying to help a loved one—here's what's actua
Read full article: Your Mom Isn't Taking Her Pills (And It's Costing Someone $300 Billion)The New Patient Journey: Measuring the ROI of AI in Specialty Pharma Support Programs
Published: October 23, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
The landscape of patient care is undergoing a profound transformation, driven by the intelligent integration of Artificial Intelligence (AI). For spec
Read full article: The New Patient Journey: Measuring the ROI of AI in Specialty Pharma Support ProgramsPART 1 Why 40% of Rare Disease Launches Fail Patient Adoption-Understanding the Launch Readiness Crisis
Published: October 9, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Executive Summary: Approximately 40% of rare disease therapies miss first-year patient adoption targets—not due to efficacy or awareness, but because
Read full article: PART 1 Why 40% of Rare Disease Launches Fail Patient Adoption-Understanding the Launch Readiness CrisisBuilding Patient Communities That Actually Work
Published: October 9, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
A newly diagnosed rare disease patient closes the doctor's office door and immediately pulls out their phone. They search desperately for others who u
Read full article: Building Patient Communities That Actually WorkBeyond the Brand: How AI Can Map the Patient Ecosystem of Your New Product Launch
Published: September 24, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
For Biopharma Leaders and MarketersLaunching a new product in the biopharma space is a monumental effort. After years of R&D and clinical trials, the
Read full article: Beyond the Brand: How AI Can Map the Patient Ecosystem of Your New Product LaunchBeyond Onboarding: Sustaining Long-Term Patient Engagement through Predictive & Ethical AI
Published: September 24, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
When health systems, pharma companies, or patient support programs deploy digital engagement tools, remote monitoring, or AI-powered outreach, they of
Read full article: Beyond Onboarding: Sustaining Long-Term Patient Engagement through Predictive & Ethical AIWhy Trust Matters—and Why It’s Been Overlooked
Published: August 27, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Picture this: a rare-disease caregiver downloads a new AI-powered health app to stay on top of symptom changes. But as they glance at the app’s recomm
Read full article: Why Trust Matters—and Why It’s Been OverlookedAI is Smart, but is it Empathetic? Bridging the Tech-Touch Gap in Patient Care
Published: August 6, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
We hear it everywhere: Artificial Intelligence is revolutionizing healthcare with predictive analytics, big data, and streamlined efficiency. It can h
Read full article: AI is Smart, but is it Empathetic? Bridging the Tech-Touch Gap in Patient CareWhy It’s So Hard to Find & Support Patients with Rare Diseases
Published: August 6, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Imagine searching for someone who may live hundreds of miles—and years—away. That’s the reality when helping rare disease patients:By definition, thes
Read full article: Why It’s So Hard to Find & Support Patients with Rare DiseasesHow AI is Transforming Patient Engagement for Rare Diseases
Published: June 24, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
How AI is Transforming Patient Engagement for Rare DiseasesPatients living with rare diseases often face an uphill battle—not only with their conditio
Read full article: How AI is Transforming Patient Engagement for Rare DiseasesPutting Patients First: Embracing the Power of Patient Engagement in Healthcare
Published: May 29, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Healthcare is evolving. Gone are the days when care was solely driven by provider. Today, the focus is shifting towards a model where patients are act
Read full article: Putting Patients First: Embracing the Power of Patient Engagement in HealthcareBridging the Gap: How AI is Helping Us Reach and Activate Patient
Published: February 17, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Reaching patients and getting them actively involved in their own healthcare has always been a significant challenge. Traditional methods often fall s
Read full article: Bridging the Gap: How AI is Helping Us Reach and Activate PatientNavigating the Healthcare Maze: Patient Ecosystems and AI
Published: February 8, 2025 | Category: Healthcare | Author: Liza Prettypaul-Lodhia
Healthcare can feel like a complex maze, leaving many patients feeling lost and disempowered. But what if patients had a personalized compass and map
Read full article: Navigating the Healthcare Maze: Patient Ecosystems and AI
